The Town That Builds a Medieval Monastery

They wear homespun clothing made from flax. They use wicker baskets for transportation. Workers in the German city of Messkirch have started building a monastery. The technology is exclusively medieval. The template for the monastery was provided for in the never realized a plan dating to the 9th century intended to be built in St. Gallen, Switzerland. Is it a gimmick, tourist attraction, or archaeological research?